Real clinics. Real patients in the chair.

Every clinic below started with zero Meta ad history. These are their real numbers, not projections.

Case study 01

East Ottawa Dental

CDCP and Invisalign campaigns, built from scratch.

Month by month

Month	Leads	Cost per lead	Booked
Month 2	25	$16.81	9
Month 3	79	$12.82	35
Month 4	83	$12.86	37
July	100	$18–19	22 + 13 pre-booked

+289%more booked patients by month three

44%of leads became booked patients

$12.86cost per lead, against a $76.71 dental average

9 → 35patients booked a month, month 2 to month 3

Case study 02

The Smile Doctors

Month one, testing phase.

What we did

Three ads tested at once, the winner found in weeks.

Three ad creatives went out to a completely cold audience. The winning ad came in at $13.85 per lead, and the weaker ones were paused before they wasted budget.

30leads in month one

$14.93cost per lead

$447total test spend

~4xestimated return, at a cautious 30% booking rate

Kind words

What clinic owners say

"Even in our worst month, she was bringing in 40 to 50 new patients."

Dr. Basel ZbibEast Ottawa Dental

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